Outsource link building
Link building is a time-consuming, complex process aimed at obtaining high-quality backlinks and increasing domain authority. When done well, it should lead to higher organic rankings for your domain. It is also important to execute link building in a safe and sustainable manner. With black-hat practices, which manipulate search engine algorithms to gain higher rankings, link building efforts may even backfire.
Would you prefer to outsource your website’s link building activities to a link building specialist? LEQUAL has over 10 years of experience in link building. Our specialists have witnessed all the developments in the link building landscape, ensuring that the strategies we create for our clients always meet the latest guidelines and trends. When developing a long-term sustainable strategy for long-term growth, we always adhere to white-hat link building practices. This way, we work in accordance with search engine guidelines in order to achieve the best results.
Outsource your link building activities to LEQUAL and gain instant access to our vast portfolio of participating domains. Our exclusive portfolio gives you direct access to tens of thousands of domains where you can arrange backlink publications. This makes the process of securing third-party link building domains much simpler. Our portfolio extends across the globe, allowing LEQUAL to handle your international link building activities.
Make use of the expertise of our specialists
Link building is a relatively unknown niche, making it complicated to execute the entire process entirely from scratch. Additionally, safely building a backlink profile is crucial. Rapid growth can compromise the sustainability of a backlink profile, potentially leading to penalties and drops in search engine rankings. Want to build your backlink profile sustainably? Then consider the following:
- – Backlink quality: The domain providing the backlink has strong content, receives organic visitors, and has naturally built authority.
- – Link velocity: The speed at which you acquire backlinks. The recommendation is to build a backlink profile at a steady, consistent pace. It is important to continuously obtain backlinks to maintain momentum.
- – Natural anchor text profile: To achieve a natural anchor text profile, you should have significant diversity in the types of anchors you use. That means avoiding over-optimization by using too many ‘exact match’ anchor text links.
Our link building experts have the perfect mix of achieving rapid growth while ensuring safe growth.
How our experts optimize your backlink profile
LEQUAL has highly skilled professionals who specialize in the niche of link building. As specialists, we are the experts in link building and increasing authority.
Over the years, we have innovated and greatly optimized our methods. This allows our specialists to fully optimize your backlink profile through our data-driven approach, leading to significant advantages. We do this as follows:
Sustainable link building
As mentioned, sustainable growth is crucial. Therefore, we avoid black-hat methods that can cause explosive growth, as they are generally short-lived. Even grey-hat methods may involve techniques that search engines may consider as algorithm manipulation at some point. As a result, these link building methods may initially seem effective, but in the long term, they’ll prove to be disappointing. A sustainably and safely built backlink profile offers benefits for years and will not lead to penalties or dropped rankings during link-related core updates from search engines.
Qualitative and relevant backlinks
Quality backlinks are key. What exactly do we mean by quality?
- – The domain from which the backlink originates must be relevant to the domain or content it links to.
- – The referring domain has quality content and garners organic traffic.
- – The referring domain is trustworthy and valuable. It should align with specific authoritative metrics and have built up its authority naturally.
- – The referring domain has a low spam score (measured with SemRush or MOZ).
ROI-driven approach
The ROI (Return On Investment) from organic channels is generally very difficult to predict. That’s because it’s challenging to forecast the positions you can expect with specific SEO and link building efforts. Additionally, it is difficult to fully measure organic data. Attribution of conversions to specific organic efforts can be vague, especially if there were multiple touchpoints before the conversion occurred.
At LEQUAL, we are aware that it can sometimes take a long time to achieve top organic positions, which is why the short-term ROI is often less positive. When you outsource link building to LEQUAL, we work with an ROI-driven approach. We consider the following factors:
- – Which keywords are low-hanging fruit (positions 2-20)
- – Which products/services are commercially interesting?
- – Do these products/services convert well?
Based on the above data, SEO and link building campaigns can be focused on achieving a positive ROI as quickly as possible. This way, you can recoup the initial costs of outsourcing link building in the short term and turn it into a (very) positive long-term ROI.
Quantitative links vs. qualitative links
The number of backlinks and referring domains are ranking factors that influence the organic position of your website. However, when the links are of poor quality, it is not advisable to collect as many as possible, as this can backfire. What is the right balance between quality and quantity, and what is the impact of qualitative links?
Qualitative links can have a huge impact on the organic positions of a domain. By qualitative links, we mean the following:
- – The external domain and the content in which the link is placed are highly relevant to the business.
- – The external domain has good organic visibility and traffic.
- – When measured with third-party tools, the external domain has high authority, preferably higher than your own domain.
- – The external domain has naturally built its authority and has a low spam score.
Outsourcing link building to LEQUAL means choosing a qualitative strategy. One qualitative link can have more impact than dozens of low-quality backlinks. Therefore, LEQUAL primarily secures (very) high-quality links for our clients. Of course, for new domains, we can also work on establishing initial authority to ensure faster indexing.
