Link building strategy
We are here to help you formulate the most impactful link building strategy for your website. Through the right frameworks and creative initiatives, we’ll develop a sustainable strategy that you can benefit from for many years. Our focus is not on quick fixes but on achieving long-term gains.
Based on the market in which your business operates, we’ll determine which link building strategy can achieve maximum results in the most cost-efficient manner. All of this is data-driven.
Key points for link strategy
There are several factors to consider when developing an appropriate link strategy. For instance, consider the level of competition, the current maturity of your link profile, and the opportunities available in the market.
Advantages of a link strategy
We strongly believe in the importance of a well-thought-out link building strategy. For this, you need a thorough analysis. An in-depth analysis of your website, market, and competitors is the foundation for developing the most effective approach. Only after we gather all the necessary information can we take action. This ensures we implement only the most impactful strategies and have identified all opportunities.
Risks of not having a strategy
Working without a solid plan poses a risk to your domain’s organic visibility. It can result in adding a large number of spammy links with no value. If this becomes prevalent in your link profile, it can harm your organic rankings.
Most suitable link building strategies
Every campaign requires a different link strategy. Because of this, we do not work with preset link building packages: they limit the possibilities for your organization. So, what link strategies are available?
Blogs on relevant domains
At LEQUAL, we have an active network where we can publish high-quality blogs, which includes over 40,000 domains in 25 countries. Based on the target audience and quality standards derived from a link analysis, we determine which media platforms we want to collaborate with. Our team of experienced copywriters works hard to ensure all text published by external parties is engaging and relevant. Not only does this benefit link value, but the relevance and reach can also positively impact your brand awareness and branding.
Creative link building
Did you know there are more opportunities around your organization than you might think? Through surveys and interviews, we identify potential link partners. Through creative outreach programs, we ensure these partners are converted into link partners. This approach includes various link strategies, such as branded citations, local link building, and recovering lost backlinks.
Digital PR
Digital PR is an effective strategy to put your brand on the map and increase online visibility. By making the most of current events in the online world, we identify the most inspiring topics to engage the media. This way, you can score top-level links on a large scale.
Quality standards for setting up a link strategy
The right links are crucial for achieving organic growth. But how do you know what the right quality standards are? After analyzing the current link profile and mapping the market, you can establish the minimum criteria.
Relevance of domain & content
For us, the most important metric is relevance: both the external domain and the content placed around it. A link within a non-matching context has much less value than a link in inappropriate content. Therefore, we set clear guidelines in advance regarding domain and content relevance to offer the right domains.
Reach & traffic
In addition to relevance, the traffic and the reach of a domain are important metrics for us. When an external platform has no (organic) visitors, it is difficult to add value for a visitor. That is why we select all our domains based on the organic visitors of a specific platform.
Authority of domains
Authority is an important aspect when it comes to strengthening your backlink profile. Although not a guarantee of success, it does provide a good indication of the domain’s strength. These metrics are especially interesting when evaluating how mature the link profiles of linking domains are.
We use data from Ahrefs, Majestic, and Semrush to get the most complete picture possible.