Meubelzorg
Meubelzorg is a specialist in furniture, recliners and stand-up chairs. With 10 branches throughout the Netherlands, you can always visit a service centre near you. The website allows you to find inspiration and request advice.
Increase share of SEO
Meubelzorg has been gaining tremendous momentum in recent years. It is an organisation specialising in stand-up chairs and recliners with a focus on the Dutch and Belgian markets. Due to a crowded advertising market, the focus had to be shifted to other channels and so we ended up with organic findability.
Solution by LEQUAL
At the start of the campaign, an SEO audit was done to get the basics of the domain right and then build on it with a solid foundation. The audit revealed that the platform’s technology stood as it should, the quick wins had already been extracted and we would not be able to make any more exponential improvements here.
We therefore continued to develop a stable basis in terms of SEO copywriting for organic purposes.
Campaign results
By working on both on-page activities and off-page optimisations, we were able to utilise the full potential. The goal was to achieve top positions in search engines, and we succeeded. In short, we achieved the following results.
Authority
DR (Ahrefs): 17 > 30
Positions
Top 3 positions: +85%
Organic metrics
Organic traffic: +62%
Organic leads: +46%
“By working with LEQUAL, we have become a lot less dependent on paid channels in recent years. Furthermore, I would also like to compliment the SEO team regarding their commitment and proactive attitude to the campaigns”
said founder @ Meubelzorg
