Link building for a starting website
Juristu is one of the leading players in the field of debt collection. From amicable collections to judicial collections, this service provider operates throughout Europe and is always active in your region. With an 85% success rate in amicable collections, it is a highly successful debt collection agency.
Limited SEO Investment
At the start of the SEO campaigns, Juristu had done little with this channel. This was mainly because they had relied heavily on paid advertising in the past. However, with rising CPCs, it was time for Juristu to turn to SEO.
There was a lot of work to be done. Both on-site and off-site optimizations needed to be addressed to increase their organic share.
Solution by LEQUAL
First, we established the foundation of the domain in the Netherlands. Using keyword research and a technical audit, we structured the pages correctly. It would be a waste to dive into link building activities at a high pace without this setup.
After the setup phase, we launched the link building campaigns for Juristu.nl. We opted for a combination of media buying and manual link building. This approach allowed us to boost authority quickly and focus on increasing the number of referring domains. The number of signals a domain receives still plays a significant role in strengthening a link profile.
Results of the Link-Building Campaign
Our goal was to enhance overall organic visibility in the initial phase to reduce dependency on paid advertising over time.
Authority
DR (Ahrefs): +26%
TF (Majestic): +62%
RD’s: +67%
Organic Results
Ranking keywords: +80%
Top 20 positions: +110%
Organic traffic: +460%
“Through our collaboration with LEQUAL, we have quickly built significant authority. The system provides full transparency at all times, which works very well for us.”
— Founder @ Juristu
