Link building in a crowded market Netherlands & Germany
At Heerlijke Huisjes you can rent or let a holiday home without any worries! As one of the pioneers in online holiday home rentals, we have specialised in the Netherlands, Belgium and Germany for many years. On Heerlijke Huisjes you will find holiday homes from private owners, holiday parks and group accommodations.
Support in-house SEO team
The in-house marketing team at Heerlijkehuisjes.nl (and DE) was looking for reinforcement on SEO activities and that’s how they ended up with LEQUAL. LEQUAL’s link building specialists complemented the SEO specialists at Heerlijke Huisjes and this interaction ensured nice organic growth. There was also a desire to maintain the number 1 positions as that is where a lot of traffic comes from.
Solution by LEQUAL
To ensure a flying start to the collaboration, we first looked at the current backlink profile. By analysing where links currently come from, how we can strengthen the current link profile and looking at where opportunities lie, a framework was drawn up. This framework establishes the frameworks that all new links to be added must meet and at what speed they had to be added.
It also took into account the on-page SEO activities provided by the SEO specialists. From website optimisations, we included focus pages in order to exploit their full potential. This interaction ultimately resulted in the following.
Campaign results
By adopting the link building strategy set in advance and aligning it with the in-house team’s on-page activities, we were able to make the most impact.
Authority
DR (Ahrefs): +5%
Referring domains: +28%
Organic metrics
Top 3 positions: +57%
Top 10 positions: +26%
Organic traffic: +25%
“Working with LEQUAL has made us a lot less dependent on paid channels in recent years, as well as being well supported in our in-house team. Furthermore, there is a high level of involvement and pro-active attitude during the campaigns”
said Colien Bloemendal, Marketing Manager @ Heerlijke Huisjes
