Link building in Italy

Is your target audience in Italy, or do you want to expand your business into the Italian market? With LEQUAL’s international link building services, you can boost your company’s brand awareness and online visibility within the Italian market. This increase will lead to more organic traffic to your website or blog, resulting in higher conversion and more achieved goals. Is this exactly what your website needs? We would be happy to explain our specific approach to the Italian market in more detail!

Outsourcing link building in Italy?
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Why LEQUAL?
Optimizing international visibility
Through our qualitative approach
Big local portfolio
A vast array of possibilities
Competitive pricing
Take advantage of our bulk deals

How does link building work in Italy?

Like many other countries in Europe, the e-commerce sector in Italy is steadily and rapidly growing. More and more people are making purchases online and using Google to find businesses, making the online group of Italian consumers very attractive to entrepreneurs. The Italian market also offers benefits in terms of competition, especially since many local businesses aren’t online yet. The untapped market gives your website a higher chance of achieving top positions in search results. However, to grow digitally in Italy, it is essential to understand this market well, as it is very different from the Dutch market.

In line with the growing trend in Europe, the e-commerce sector in Italy is steadily flourishing. An increasing number of Italians are embracing online shopping, often through Google searches. This creates opportunities for entrepreneurs looking to enter the Italian market. The Italian market also offers advantages regarding competition, as many local businesses are still not online. This untapped market gives your website a higher chance of achieving top positions in search results. However, it is crucial to understand the Italian market well, as it significantly differs from the Dutch market. To succeed in Italy’s digital market, you need in-depth knowledge of local trends, cultural nuances and consumer behavior. Building a strong online presence and tailoring your strategy to the local Italian market is the key to digital success in this fascinating country.

International ambitions?
We are happy to help you reach the Italian market.
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Let our stats convince you
Our international statistics speak for themselves. We know how to get to the top of the rankings abroad as well
809
Articles published
1363
Link opportunities
104
New domains
6877
Positions increased
Bijgewerkt: 22 October 2023

Common Types of TLDs

Before you begin link building in Italy, it is important to know exactly where your Italian target audience is. To find this out, LEQUAL specialists will always research the most important TLDs (Top-Level Domains) within the country in question. Most Italian internet users, logically, visit websites with the ‘.it’ TLD. In fact, 71% of Italian online traffic goes to domains with this domain. These statistics are extremely valuable for LEQUAL’s link building specialists, as we use this data to create a personalized link building strategy for you.

Relevance and traffic

Italian link building is specifically characterized by quality over quantity. Therefore, the focus is not on obtaining as many backlinks as possible but on acquiring high-quality backlinks. That means the external domains where you want to place links should be related to your website or webshop. For this reason, we carefully select Italian domains, ensuring they are most relevant to your business and target audience.

Authority

When obtaining quality backlinks, the authority of external domains is another important element you should not overlook. Our specialists always factor in authority when searching for the right Italian domains. When high-authority Italian websites link to your site, the authority of your own website will also increase in the Italian market. This boost ensures that your website climbs to the top of search result rankings in Italy.

Also active abroad?
What does LEQUAL's portfolio look like?
We've built an extensive portfolio of Italian domains at LEQUAL, ranging from local blogs to large media platforms. Our network enables us to secure the most relevant backlinks for you and increase your online authority. Using our experience and expertise in international link building, we can help you develop a personalized strategy to conquer the Italian market. Let us help you reach your target audience in Italy.

Even after establishing collaborations with relevant and authoritative Italian domains, the link building process is still not yet complete. A backlink provides the most value when it is embedded in high-quality text. This is where Italian copywriting comes into play. LEQUAL's copywriters create content relevant to your Italian target audience and optimize it for Google's algorithm. And most importantly, all of this is done in Italian!
Niels Hogeveen
Managing Director
Get in touch with Niels

Outsource link building in Italy to LEQUAL

At LEQUAL, we understand how the Italian market works and can help you conquer it. No matter what industry you operate in, LEQUAL can ensure your website is seen as a true authority. Thanks to our extensive network and expertise in link building, we are the perfect partner to help you grow your online business in Italy. Can’t wait to implement Italian link building in your online marketing strategy? Contact us today!