Link building in Germany
With over 80 million residents and a vast consumer market, expanding into Germany can be highly beneficial for your business. When crafting an online marketing strategy for the German market, link building is an essential component that should not be overlooked, especially given the size of Germany’s e-commerce sector. So, what’s the best way to apply this SEO technique there? At LEQUAL, we are eager to help you put together the most effective international link building strategy, helping you to enhance your online visibility and searchability in Germany. Interested in learning more about German link building? Read on!
Common types of TLDs
When researching a particular country’s online market, the first thing you’ll want to identify is common TLDs. A TLD, or “Top Level Domain,” is the last part of a domain name. There are many different TLDs in Germany, such as the international ‘.com,’ the Austrian ‘.at,’ and the Swiss ‘.ch’ domain. Among these different domain names, the German ‘.de’ TLD is by far the most popular in this country. In fact, as many as 70% of German websites contain this national TLD. When link building in Germany, this is, therefore, the TLD on which you should focus the most.
Relevance and traffic
When examining a foreign online market, (search) traffic is also an interesting element to inspect. For example, in Germany, the average traffic to ‘.de’ domains appears to be more than 34,000 visitors. Our eastern neighbors also surf ‘.com’ domains quite a bit: the traffic to these sites is just over 22,000 users. These statistics inform the link building specialists at LEQUAL about the importance of both TLDs within the German online market. This is valuable information, considering the goal of German link building is to reach a local audience. By providing backlink placements on popular websites, we can highlight your company in German search results.
Authority
So, now that we know the kind of domains German audiences visit, it’s time to take action. At LEQUAL, we know better than anyone else how essential it is to obtain relevant backlinks from German domains, especially if you want to increase your online visibility in this foreign market. Here, the authority of German domains is very important to consider when link building. The higher the website’s authority, the more your own website will increase in authority and, therefore, in search results. That’s why the focus is on quality over quantity with German link building.
With our extensive portfolio of domains, we can ensure that your business will appear on the right German websites. This helps your website achieve top positions in German organic search traffic. To ensure you grow into a true authority in your field, we acquire backlinks on German domains that fit well with your industry. Think of authoritative, industry-related news sites, blogs, and reliable directories. This way, you can reach your German target audience in the right place and drive more traffic to your website.
Not only do German websites place a high value on relevance, but high-quality and substantive content is also highly regarded. It is therefore important to build a non-commercial link profile in this market. To appeal to your German target audience, custom copywriting is required. In other words, all content must be written from the needs and culture of the German consumer group. Additionally, it is important to use the right keywords in these texts to become visible to the right search traffic. The native copywriters at LEQUAL know the intricacies of the profession and the language. This way, you can provide high-quality and informative content to your German link building partners, all in the correct language.
Outsource link building in Germany with LEQUAL
Are you ready to conquer the German market with your company? Then LEQUAL is the right place for you! With our extensive portfolio of German domains and knowledge in copywriting, we’ll help identify your company’s expertise and deliver the right information to your potential customers. The result? Climbing to the top of organic search results in Google!
