Link building in England

Common types of TLDs

When the specialists at LEQUAL create a tailored international link building strategy for your website, they will conduct a thorough analysis of the local market beforehand. This includes looking at the most common TLDs (Top Level Domains, the last part of a domain name). In England, ‘.co.uk’ is the most common, with 70% of websites using this TLD. The second most common TLD are ‘.com’ websites, which account for 23% of TLDs.

Relevance and traffic

Although English is one of the most widely spoken languages in the world, English-language domains can be very misleading. That’s why LEQUAL’s link building specialists will help you develop a traffic sheet to identify countries that generate the most internet traffic for certain TLDs. This data can help you determine which TLDs are most relevant in a particular country. For England, you should know that a significant amount of internet traffic goes to ‘.com’ TLD websites. The average traffic to this TLD is 72,000 visitors, which is almost three times the amount of traffic that the ‘.co.uk’ TLD generates. For this reason, the ‘.com’ TLD is especially important for English link building.

Authority

The authority of external domains is another important factor when searching for relevant backlinking websites. When an external domain links to your website, it signals to Google that the backlinking domain essentially recommends your website. When you receive recommendations from websites with high authority, it adds extra weight (in a positive sense). As a result, search engines will attribute more authority to your own website, which will help your business rank higher in organic search results.