Improve your SEO with smart linkbuilding and Citation Flow
If you have a beautiful website or webshop, you naturally want it to be found by your target audience. By investing in Search Engine Optimization (SEO), you can ensure that your website becomes more visible online. But how do you find out how well your domain is structured in terms of SEO? There are various metrics, including the so-called ‘Citation Flow’ (CF). In this article, we explain what this metric entails and why it is of great importance in any link building strategy. Do you want to see your website rise in organic search results? Then this article is relevant for you!
What is Trust Flow?
However, the quantity of incoming links is not the only important factor. It is also crucial that these backlinks are reliable. A large number of incoming links is not very valuable if the respective backlinks are not of high quality. This is the case, for example, when these links result from spam. Therefore, Majestic designed a separate metric called ‘Trust Flow’ (TF). Trust Flow allows you to determine the quality of a website’s incoming links. In other words, it measures whether these links themselves have a high Trust Flow. Like Citation Flow, Trust Flow is expressed as a number between 1 and 100: the higher the score, the greater the number of trustworthy backlinks a website has.
Correlation between Citation Flow and Trust Flow
When examining a domain’s backlink profile, it is important to study both Citation Flow and Trust Flow. Only by doing so can you get a clear picture of the quality of the backlink profile. The relationship between these values can be calculated by dividing Trust Flow by Citation Flow. The resulting number is the ratio, also known as the ‘trust ratio,’ between the two metrics and can range between 0 and 1. The closer the score is to 1, the more reliable the domain is. Ideally, the trust ratio should be between 0.5 and 1. This indicates that the incoming links to the website are indeed of good quality.
In summary, not only the quantity of backlinks but also the quality of backlinks is essential in improving a backlink profile. By analyzing the Citation Flow and Trust Flow of a website, you can determine how qualitative and reliable the domain is. Do you want to increase these metrics, boost your website’s SEO, and grow your online visibility? LEQUAL is here to help!