Creative link building for Pets Place
Pets Place is the pet shop of the Netherlands and always near you and part of Ijsvogel Retail. With 67 shops in the Netherlands and active webshops in the Netherlands and Belgium, it is the market leader. The combination of the assortment and local service makes it a pet shop that is always near you.
Obtaining out-of-the-box links
We received a request from Petsplace to look for new potential referrals in a creative, out-of-the-box way. From a competitive analysis, we saw that mainly blog placements were being achieved and Petsplace wanted to stand out in a crowded market.
Solution by LEQUAL
At the start of the campaign, a link building audit was done to understand the opportunities for Petsplace.nl and Petsplace.be. This way, we quickly found out that there were many media that already wrote about Pets Place without active links.
From this media selection, we started working on an outreach to these parties that LEQUAL already has a partnership with.
Results of the branded citation campaign
We chose to use Pets Place’s brand awareness in the link building campaigns. From analytics, we looked at link potentials and contacted these to obtain citations. By using LEQUAL’s media network here, we created a successful campaign.
Authority
DR (Ahrefs): 61 > 66
TF (Majestic): 51 > 59
RDs: +35
Minimum DR domains: 42
“In collaboration with LEQUAL, we obtained a huge number of authoritative links in a short period of time, resulting in a nice increase organically”
Dieke van Triest, Online Marketer @ Pets Place
