International link building for Plants Online
Haagplanten.net sells hedge plants online to individuals. The company has been active for over 20 years in the purchasing, selling, and shipping of hedge plants across Europe. With a team of more than 20 specialists, they handle dozens of shipments daily, both domestically and internationally, and are always available for personalized advice.
International link building Campaign
Haagplanten.net (and 14 other webshops) aimed to enhance its online visibility in all the countries where they operate. They turned to LEQUAL to determine in which countries they could make the most impact, what types of links would contribute to this, and how to manage the seasonal influences on their SEO campaigns.
Solution by LEQUAL
At the start of the campaign, an SEO audit was conducted to identify opportunities for the many webshops. This provided insight into market potential and the current state of the shops, allowing us to prioritize effectively. We then created three keyword clusters per country: growth, maintenance, and quick wins.
Based on the country and keyword cluster, we determined the level of authority needed to achieve measurable results. We directed the most powerful links to the pages with the greatest potential. Through guest posts and creative link building, we ensured a consistent flow (link velocity) of quality domains pointing to the Plants Online shops.
In parallel with the link building efforts, we also conducted an SEO cleanup to reduce the number of active pages, as Plants Online was experiencing keyword cannibalization.
Results of the link building Campaign
By focusing on on-page activities (copywriting for key landing pages and optimizing external SEO factors), we maximized organic growth. The primary goal was to increase the share of organic traffic in the marketing mix, which we successfully achieved. Here are the results in a nutshell:
Authority
DR (Ahrefs): +85%
TF (Majestic): +62%
RD’s: +41%
Organic Results
Organic traffic: +35%
Share of organic traffic: +11%
“Thanks to LEQUAL, we have experienced enormous international growth and become less dependent on ads. The share of SEO in the total marketing mix has strengthened, which was the primary goal. Additionally, it is great to work with the specialists, and they proactively provide me with the right advice and insights.”
— Jaap Kolff, Owner @ Plants Online
